.coms or .bombs...Strategies for Profit in e-Business

Type

Book

Authors

Mark C. Layton

ISBN 10

0965878899

ISBN 13

9780965878890

Tags

Economics, Management & Leadership, Business & Finance

Description

Making a profit in e-business is the greatest business opportunity of the new millennium: harnessing lessons learned from the early Internet pioneers into a business model that generates a profit for its shareholders. .coms or .bombs...Strategies for Profit in e-Business examines four critical factors of this phenomenon: the e-mass, the e-generation, e-products and the e-experience (collectively called the e-revolution) and leads the reader through the steps of developing an e-business strategy that will generate profit...sustainable profit! - from Amzon

Number of Copies