Sport Marketing
Type
Book
Authors
ISBN 10
0880118776
ISBN 13
9780880118774
Category
Unknown
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Publication Year
1999
Publisher
Pages
441
Description
This student text provides a foundation of theory and principles for those seeking sports management position It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important - from Amzon
Number of Copies
1
