Sports and Entertainment Marketing (WinningEdge Titles)

Type

Book

Authors

Ken Kaser

Dotty Boen Oelkers

ISBN 10

0538445149

ISBN 13

9780538445146

Tags

Marketing, Humor & Entertainment, Instruction Methods, Education

Description

SPORTS AND ENTERTAINMENT MARKETING 3E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process. - from Amzon

Number of Copies